SEMRush Stock
SEMRush went public on March 25, 2021. Offering 10M shares of class A stock at an initial public offering price of $14 per share. Goldman Sachs, J.P. Morgan, and Jefferies LLC are acting as joint lead bookrunning managers.
About SEMRush
Semrush is an online visibility management SaaS platform that allows businesses to run SEO (Search Engine Optimization), pay-per-click, content marketing, social media and competitive research campaigns. It allows anyone to get an inside look into any online industry, any niche, or a specific domain's data. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 67,000 paying customers, is headquartered in Boston and has offices in Pennsylvania, Texas, Czech Republic, Cyprus, Poland and Russia, where it was originally started back in 2008.
At first, Semrush’s focus was on providing data for paid search marketers and then to SEOs. Over the past few years, it has expanded to all online marketing channels, making it the most popular platform for online marketers, and for an affordable monthly fee for both companies, and individual consultants and freelancers. It has won dozens of awards over the years as the best marketing and SEO platform, from the US Search Awards, UK Search Awards, European Search Awards, Mena (Middle East and North Africa) Search Awards, and the Dutch Search Awards.
Today, the company has 7 offices and over 900 employees.
SEMRush competitors
SEMRush’s main competitor is Ahrefs, another SEO software that has been expanding its offering beyond SEO to more marketing channels over the past 5 years. While Ahrefs isn’t a public company, it is also highly popular among online marketers, and its revenue exceeded $50M in 2020 alone.
Another competitor is SimilarWeb, which provides global multi-device market intelligence. Headquartered in Tel-Aviv, Israel, and with over 700 employees, SimilarWeb is planned to go public during 2021 as well.
Other competitors of SEMRush are smaller companies, each focusing on specific areas of focus in online marketing. From Moz to Search Metrics, from DeepCrawl to OnCrawl, from SEOClarity to BrightEdge, RankRanger, Hootsuite, Clearcope, BuzzSumo, and many many other platforms.
SEMRush's products
SEMRush pro begins at $119/month, and users may increase for more features and user logins as they need. It’s best known for its Keyword research, keyword search volume data, with a global scale and a full country breakdown. A new competitor analyst module, traffic analytics for all global sites, competitive intelligence for pages, folders, and keywords, a technical SEO audit, a content writing assistant, an advanced rank tracking feature, a brand monitoring tool, and many more tools for SEOs, Social Media Marketers, Paid Search Marketers, and Content creators.
Why is SEMRush an interesting investment?
SEMRush is offering a leading product, in a fast-growing market. It feels like everyone needs SEO these days, and that everyone cares about their online marketing and online visibility. This is where SEMRush is currently the 1st and the main player. SEMRush is the pioneer SaaS platform for this industry and is the first to go public, with over 5M users, and over 67K paying customers, customers who are paying a recurring fee, every single month. From here, it can only grow further and further.
Recently, the company has moved its headquarters from Saint Petersburg, Russia, to Boston, MA, and they now only continue to grow with over 80 open positions as of March 2021.
Over the years, SEMRush has invested heavily in offline events, building the biggest influencers program among all SEO and online marketing SaaS brands. They’ve also invested over $50M in online paid marketing in 2020 alone. With a relatively low market cap of only 1.65B in today’s market, we definitely have our eyes on the SEMRush Holding (SEMR) stock. We can't wait to read the next earnings report.